Universidade Federal de Pernambuco - Brazil
AUTHOR PROFILE
ACADEMIC BACKGROUND:
Hannah Maria Soares de Freitas holds a master's degree in innovation and consumption management from the Federal University of Pernambuco (UFPE), which she completed in 2024. She also has an MBA specialization in strategic planning and management from Centro Universitário Uninter (2016) and a bachelor's degree in business administration with an emphasis on fashion marketing from the University of Pernambuco (2014).
RESEARCH AND PROJECTS:
she is actively involved in the research project titled "carbon market assessment and consumer behavior," which focuses on studying the carbon market and consumer behavior, particularly in the context of carbon credits. her research aims to promote sustainable consumption through innovative approaches and strategic planning.
RESEARCH INTERESTS:
her main areas of interest include consumer well-being, decision-making for sustainable consumption, strategic planning, innovation, and conscious consumption. she is dedicated to exploring how consumers can make more informed and sustainable choices.
PROFESSIONAL AFFILIATIONS:
hannah is a member of the consumer behavior research group (gpcc), which is registered in the cnpq directory. her membership in this group allows her to collaborate with other researchers and contribute to advancements in consumer behavior studies.
ACADEMIC CONTRIBUTIONS:
she serves as a reviewer for the revista interdisciplinar de marketing (rimar-uem), where she contributes her expertise to ensure the quality and relevance of published research.
ADDITIONAL TRAINING:
she has completed various additional training programs, including university extensions in governmental planning aligned to the agenda 2030, strategic government evaluation, and writing scientific articles for high-impact journals.
CURRENT WORK:
currently, hannah is focused on her research and teaching activities at ufpe, where she continues to explore innovative strategies for promoting sustainable consumption and strategic planning.
NOTABLE PUBLICATION
Systematic review of sustainable energy consumption from consumer behavior perspective.
Authors: Susane Isabelle dos Santos, Denis Silva da Silveira, Marconi Freitas da Costa, Hannah Maria Soares de Freitas
Year: 2024
Journal: Renewable and Sustainable Energy Reviews
APÓS UMA SITUAÇÃO ATÍPICA QUAL A PREFERÊNCIA DO CONSUMIDOR: PRODUTOS EMAGRECEDORES OU ALIMENTAÇÃO SAUDÁVEL?
Authors: Hannah Freitas, Susane Santos, Marconi Costa
Year: 2023
ENVOLVIMENTO EM MÍDIAS SOCIAIS E O BEM-ESTAR DO CONSUMIDOR
Authors: Hannah Freitas, Susane Santos, Marianny Silva, Marconi Costa
Year: 2023
Como as ferramentas do Planejamento Estratégico podem contribuir em tempos de crise?
Authors: Hannah Freitas, Adeilson Souza
Year: 2020
A arte de encantar clientes: Marketing Digital e Qualidade no Atendimento
Authors: Hannah Freitas, Nadielly Vieira
Year: 2020